As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value, writes Johanna McDowell, Scopen Africa director and partner and CEO of the Independent Agency Search and Selection Company (IAS).
Photo by Markus Spiske on Unsplash
To get to the core of this knowledge, Agency Scope’s biennial research on trends within the marketer-agency relationships will pose questions for the 2021/2022 edition that dig deeper into what marketers are looking for in agencies, and how agencies are stepping up to expectations.