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Digital spend, digital return – and digital snake oil salesmen

Digital spend, digital return – and digital snake oil salesmen
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

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Media Moves: IAS off to AdForum NY, Megan Walker joins Ultimate Media, Superbalist s new Influencer Shops revolutionise online shopping

Media Moves: IAS off to AdForum NY, Megan Walker joins Ultimate Media, Superbalist s new Influencer Shops revolutionise online shopping
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

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SA represented at 2024 AdForum Summit in New York City

SA represented at 2024 AdForum Summit in New York City
bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.

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Creating a magic middle , not a them and us of brand vs performance

As marketing agencies continue to seek to deliver, old agency is bumping up against ‘slick martech’, writes Johanna McDowell, CEO IAS and Scopen partner.

United kingdomJohanna mcdowellAgency search selection companyAgency scopeIndependent agency searchSelection company

Brand vs performance cultures - The Media Online

As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’ agencies.

United kingdomJohanna mcdowellAgency search selection companyIndependent agency searchSelection companyNick lawAccenture song