Digital spend, digital return – and digital snake oil salesmen themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.
Media Moves: IAS off to AdForum NY, Megan Walker joins Ultimate Media, Superbalist's new Influencer Shops revolutionise online shopping themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.
SA represented at 2024 AdForum Summit in New York City bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.
As marketing agencies continue to seek to deliver, old agency is bumping up against ‘slick martech’, writes Johanna McDowell, CEO IAS and Scopen partner.