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Digital spend, digital return – and digital snake oil salesmen

Digital spend, digital return – and digital snake oil salesmen
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

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EssenceMediacom impresses with 2023/2024 Scopen results

Based on 312 high-level decisionmakers’ interviews and 140 client-media agency relationships, the 2023/24 Agency Scope study was recently released. EssenceMediaCom ranked as the top media agency for five categories, as well as in the top 6 position for 15 categories.

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Accenture (ACN) to Acquire SOKO to Expand Creative and Brand Experience Capabilities in Brazil

Accenture (ACN) to Acquire SOKO to Expand Creative and Brand Experience Capabilities in Brazil
streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.

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Accenture to Acquire SOKO to Expand Creative and Brand Experience Capabilities in Brazil

Accenture to Acquire SOKO to Expand Creative and Brand Experience Capabilities in Brazil
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

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Creating a "magic middle", not a "them and us" of brand vs performance

As marketing agencies continue to seek to deliver, old agency is bumping up against ‘slick martech’, writes Johanna McDowell, CEO IAS and Scopen partner.

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