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Jo Kinsella adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
In a partnership designed to deliver holistic linear, connected TV and OTT measurement, providing incremental reach and performance outcomes, media owner TEGNA . ....
The provision of holistic linear and OTT measurements will provide thousands of advertisers with incremental reach and performance information on Tegna’s 64 TV stations and Premion streaming service. ....
After A Year Of Media Disruption, The TV Upfronts Remain Unchanged. How Long Can It Last? forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
TVSquared s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV Advertising Across Any Device TVSquared announced today the launch of ADvantage XP, the premier tier of its ADvantage analytics platform, built to provide scalable, uniform measurement across channels, platforms, devices and identity partners. With trusted, independent attribution, and direct relationships with advertisers, DSPs, publishers, agencies and MVPDs, ADvantage XP measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV. ADvantage XP provides unduplicated reach, and quantifies reach extension by channel and platform to inform optimizations and audience activations. Whether direct-to-consumers (DTCs) or more traditional advertisers, ADvantage XP serves up always-on analytics for impression-based advertising and ties every media dollar back to outcomes. With household-level precision for all forms ....