Indian judoka Linthoi Chanambam has made history by clinching the country first-ever gold across any age group in the Cadet World Championships held in Saraje
TVSquared s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV
Advertising Across Any Device TVSquared announced today the launch of ADvantage XP, the premier tier of its ADvantage analytics platform, built to provide scalable, uniform measurement across channels, platforms, devices and identity partners. With trusted, independent attribution, and direct relationships with advertisers, DSPs, publishers, agencies and MVPDs, ADvantage XP measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV.
ADvantage XP provides unduplicated reach, and quantifies reach extension by channel and platform to inform optimizations and audience activations. Whether direct-to-consumers (DTCs) or more traditional advertisers, ADvantage XP serves up always-on analytics for impression-based advertising and ties every media dollar back to outcomes. With household-level precision for all forms of TV, ADva