TEGNA taps TVSquared to advance ad attribution, measurement

In a partnership designed to deliver holistic linear, connected TV and OTT measurement, providing incremental reach and performance outcomes, media owner TEGNA ...

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Jessica Daigle , Jo Kinsella , , United States , Zegna , Tvsquared , Attribution , Measurement , Linear , Onnected Tv , Tt , Partnership , Remion , Tv , Impressions , Converged , ஜெசிகா டைக்லெ , ஜோ கிந்ஸெல , ஒன்றுபட்டது மாநிலங்களில் , டீடீ , தொலைக்காட்சி ,