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Pamela Parker, What a difference a year makes: Prophet’s Brand Relevance Index We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying albeit in different ways and through different channels and businesses have been adjusting. This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s incalculable turbulence has shaken up the Prophet Brand Relevance Index as never before.” ....
New Jersey Herald NEWTON A business owner and a welder were appointed to the Sussex County Community College Board of Trustees on Wednesday. At its meeting, the Sussex County Board of Commissioners named Kurt Gewecke, principal owner of the KG Companies, to a four-year term on the board. They appointed tradesman David Castner to fill out the remainder of the term of Howard Burrell, who resigned last fall after his election as mayor of Vernon Township. Under state law, community college board trustees cannot serveif they hold an elected position. Castner is a welder and involved in the trade s associations. Because the college is moving strongly into industrial trades education, the commissioners have made a point of wanting new trustees to have experience in those fields. ....