Wavemaker’s Peter Vogel on media’s ‘industrial revolution’ and how to build credentials in the market CEO of GroupM agency Wavemaker, Peter Vogel, chats to Mumbrella's Calum Jaspan about the new age for media agencies, building credentials in a competitive market, and his return to the MFA board. July 29, 2021 9:43 A diverse client list: this is what Wavemaker regional CEO Peter Vogel says is a large part of Wavemaker’s transformation into becoming a “modern media agency”. He chatted to us prior to the news this morning that OMD CEO Aimee Buchanan has taken on the role of GroupM CEO but despite no one in the role when we spoke, he shared a strong opinion on what will help Wavemaker continue to build its credentials in the market.