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Calum Smeaton's TVsquared Aims To Build A Better Media Attribution Platform forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Close icon Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Sheila Marcelo, founder of Care.com, advises her mentees to be authentic, yet bold. Courtesy of Sheila Marcelo The best leaders should look to others for advice in order to be successful. Insider spoke with eight leaders from major companies for insights that shaped their careers. Here s the advice that has helped them to become the trailblazers they are today. For CEOs, senior executives, and founders, it can be lonely at the top. A study from the International Journal of Leadership and Change found that people in leadership positions are particularly susceptible to feelings of alienation and isolation. That could be due, in part, to not knowing where to turn for advice. ....
TVSquared CEO Calum Smeaton has centered his leadership around transparency, and it s paid off. It s crucial to communicate often and maintain transparency even as a company grows, Smeaton says. This article is part of a series called IQ to EQ, which explores the management styles of inspiring business leaders. Check here for similar stories. During all times, but particularly in the wake of a pandemic, transparency from leaders is crucial. Even as vaccines begin to signal a restored sense of normalcy, some employees may still feel anxious. Workers will still have to grapple with a range of pandemic-related questions, such as how they will safely return to the workplace, if at all. ....
IPA Bellwether: Small rise in marketers' optimism on vaccine hope netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.
This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Growth in adtech stocks, SPACs, and private equity has fueled interest in adtech deals this year. Business Insider asked a handful of investors, consultants and bankers to predict which companies could be sold this year. They named eight companies that help marketers buy and measure TV ads differently and navigate changes like the death of third-party cookies. After Wall Street and investors soured on adtech, the sector is hot again. Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping have benefitted adtech companies that help advertisers and marketers buy and sell ads. ....