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Blavity, iHeartMedia Partner To Bring The Black Tech Green Money Podcast To The Black Effect Podcast Network

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How Stormi Steele turned her kitchen experiments into a hair care brand that booked nearly $20 million in sales last year

How Stormi Steele turned her kitchen experiments into a hair care brand that booked nearly $20 million in sales last year ddavis@businessinsider.com (Dominic-Madori Davis) © Provided by Business Insider Stormi Steele Stormi Steele Stormi Steele is the founder of the hair care brand Canvas Beauty, a company she created from her kitchen experiments. Canvas Beauty booked nearly $20 million in sales last year after Steele used paid social media advertising. Steele shares the steps necessary for scaling a haircare business, including how to carve your own entrepreneurial path. As a child growing up in De Kalb, Mississippi, a small town 120 miles west of the state capital, Stormi Steele felt her aspirations were feared instead of encouraged.

People Are Offering Black Business Owners Mentorship But, Sorry, We Need Coins

At the start of 2020, Eunice Cofie-Obeng was on track to launch nine new products for her skin-care brand Nuekie. That was, of course, before the coronavirus pandemic upended business plans around the world. In Cofie-Obeng s case, not receiving the bottles, jars, pump dispensers, and other packaging items sourced from manufacturers overseas was a tremendous setback. Allure, adding that the closures were sudden and without notice. We would constantly email or call, and no one was responding. Be it Black-owned beauty businesses like Nuekie, or anyone else who set yearly goals for their enterprise, no one could have imagined or truly prepared for an economic disruption like COVID-19. In spite of the pandemic, however, many Black beauty entrepreneurs are feeling optimistic about the future of their businesses, according to a new economic data study from global think tank Ready to Beauty.

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