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How Stormi Steele turned her kitchen experiments into a hair care brand that booked nearly $20 million in sales last year ddavis@businessinsider.com (Dominic-Madori Davis) © Provided by Business Insider Stormi Steele Stormi Steele Stormi Steele is the founder of the hair care brand Canvas Beauty, a company she created from her kitchen experiments. Canvas Beauty booked nearly $20 million in sales last year after Steele used paid social media advertising. Steele shares the steps necessary for scaling a haircare business, including how to carve your own entrepreneurial path. As a child growing up in De Kalb, Mississippi, a small town 120 miles west of the state capital, Stormi Steele felt her aspirations were feared instead of encouraged.

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