At the start of 2020, Eunice Cofie-Obeng was on track to launch nine new products for her skin-care brand Nuekie.
That was, of course, before the coronavirus pandemic upended business plans around the world. In Cofie-Obeng's case, not receiving the bottles, jars, pump dispensers, and other packaging items sourced from manufacturers overseas was a tremendous setback.
Allure, adding that the closures were sudden and without notice. "We would constantly email or call, and no one was responding."
Be it Black-owned beauty businesses like Nuekie, or anyone else who set yearly goals for their enterprise, no one could have imagined or truly prepared for an economic disruption like COVID-19. In spite of the pandemic, however, many Black beauty entrepreneurs are feeling optimistic about the future of their businesses, according to a new economic data study from global think tank Ready to Beauty.