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I can’t stress this enough: Every texture of natural hair is beautiful iconic, actually! Whether we choose to freely wear our Afros and voluminous curls in all of their glory, switch up our look with a sleek blowout and silk press, or give our strands a rest by wearing protective styles like braids, twists, and hair extensions, the freedom and versatility that our coils embody is truly powerful.
Unfortunately, natural hair hasn’t always been accepted and offered a seat at the table with mainstream hair care brands. Once upon a time, looking for products that truly nourished curly and kinkier hair types was akin to searching for a needle in a haystack borderline impossible.