Bapcor launches new campaign via creative agency AJF
July 22, 2021 10:14
Asia Pacific’s provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.
Coinciding with the opening of the Tokyo Olympic Games, it’s the first campaign created by AJF for Bapcor since its appointment as creative services agency last month.
Bapcor launches new campaign via AJF
Highlighting the important role that Bapcor brands play in the lives of every Australian, the campaign takes viewers on a journey through the lens of the parts, products and services offered by Bapcor brands, including Burson Autoparts, Autobarn, Autopro, Midas, WANO and Truckline.
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Cummins & Partners brings Man from Snowy River back in spot directed by Justin McMillan
To launch Jeep Wave – the auto brand s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in a new campaign from Cummins & Partners.
Jack Thompson, one of Australia s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates. “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture,” said Thompson,
May 24 2021, 9:32 am | BY Ricki Green | 1 Comment
To launch Jeep Wave – the auto brand’s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in its latest campaign via Cummins&Partners.
Jack Thompson, one of Australia’s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates.
Says Thompson: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.”
Featuring vast Australian landscapes and quintessential characters, the campaign sees Jack drive home the tradition of Jeep drivers looking out for each other in all circumstances.
April 9 2021, 9:00 am | BY Ricki Green | No Comments
Danone’s high protein snack brand YoPRO has launched its Tokyo Olympic campaign ‘Every Millimetre Matters’ via independent creative agency Emotive, which features Ash Barty, Kyle Chalmers and Brandon Starc.
The latest campaign under the ‘Fuel Your Journey’ brand platform focuses on the idea that no matter how long the journey, every millimetre matters.
While their journeys to Tokyo have been extra long for our Aussie athletes, the difference between success and failure can come down to the smallest margin. That’s why every millimetre matters. Millimeters made up of years of good habits. Every shot, point, game, jump, rep, triumph, miss, lap, day and choice they’ve made along the way. Including getting the right nutrition – like YoPRO, with high protein and no added sugar to fuel their journey.