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Cummins & Partners brings Man from Snowy River back in spot directed by Justin McMillan
To launch Jeep Wave – the auto brand s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in a new campaign from Cummins & Partners.
Jack Thompson, one of Australia s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates. “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture,” said Thompson,
May 24 2021, 9:32 am | BY Ricki Green | 1 Comment
To launch Jeep Wave – the auto brand’s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in its latest campaign via Cummins&Partners.
Jack Thompson, one of Australia’s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates.
Says Thompson: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.”
Featuring vast Australian landscapes and quintessential characters, the campaign sees Jack drive home the tradition of Jeep drivers looking out for each other in all circumstances.