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Jeep travels to isolated, peaceful coordinates in new Jeep Compass

Jeep travels to isolated, peaceful coordinates in new Jeep Compass August 4, 2021 9:21 The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates. In one of the 30 second spots, a family relaxes on a peaceful beach alone together. In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard. ADVERTISEMENT All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass. Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide”

Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners

Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners
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A Wave Can Mean Many Things in Jeep Campaign Featuring Australian Screen Legend Jack Thompson

Creative 65 Add to collection Cummins & Partners brings Man from Snowy River back in spot directed by Justin McMillan To launch Jeep Wave – the auto brand s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in a new campaign from Cummins & Partners. Jack Thompson, one of Australia s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates. “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture,” said Thompson,

Australian screen legend Jack Thompson highlights the special bond between Jeep drivers in latest campaign via Cummins&Partners

May 24 2021, 9:32 am | BY Ricki Green | 1 Comment To launch Jeep Wave – the auto brand’s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in its latest campaign via Cummins&Partners.   Jack Thompson, one of Australia’s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates. Says Thompson: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.” Featuring vast Australian landscapes and quintessential characters, the campaign sees Jack drive home the tradition of Jeep drivers looking out for each other in all circumstances.

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