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Today, Danone’s high protein brand, YoPRO, has launched the latest iteration of the ‘Every Millimetre Matters’ brand anthem to mark its partnership as the ‘Official Yoghurt of the AFL’ via Emotive. ....
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April 9 2021, 9:00 am | BY Ricki Green | No Comments Danone’s high protein snack brand YoPRO has launched its Tokyo Olympic campaign ‘Every Millimetre Matters’ via independent creative agency Emotive, which features Ash Barty, Kyle Chalmers and Brandon Starc.
The latest campaign under the ‘Fuel Your Journey’ brand platform focuses on the idea that no matter how long the journey, every millimetre matters. While their journeys to Tokyo have been extra long for our Aussie athletes, the difference between success and failure can come down to the smallest margin. That’s why every millimetre matters. Millimeters made up of years of good habits. Every shot, point, game, jump, rep, triumph, miss, lap, day and choice they’ve made along the way. Including getting the right nutrition – like YoPRO, with high protein and no added sugar to fuel their journey. ....