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Revealed: How Italian bookies survived tough year msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
Rolling with the punches – Italian online sector survives a tough year 12th May 2021 | By Robin Harrison If ever a national market has been hit by a triple whammy it is the Italian gaming sector. First a ban on all gambling-related marketing, then the effects of the pandemic and its associated lockdowns and finally to add insult to injury a tax hike even while the virus was raging. Yet, the online sector can be said to have displayed amazing resilience and recent M&A in the space hints at optimism over future prospects at the top of the tree at least. ....
Italian publishers criticise AGCOM penalty disparities Share March 19, 2021 AGCOM, Italy’s federal communications and media agency, has stated that it will maintain stricter monitoring on the advertising of online gambling content by online media platforms. The regulator issued its warning to digital media incumbents having sanctioned a €50,000 fine to Tuscan provincial news source ‘ Il Giunco’ for displaying a ‘casino advertorial link’ on its ilgiunco.net website. The enforcement drew widespread criticism of AGCOM, which was branded as a ‘punitive agency’ for penalising independent Il Giunco – a firm generating less than €100,000 in revenue – with a €50,000 fine. Defending its actions, AGCOM said that it had enforced the minimum ‘applicable fine’ for Il Giunco, as the company had breached Italy’s advertising standards under the mandate of the federally approved ....
SBC Digital Italy: Operators must become ‘more than a betting brand’ Share April 1, 2021 Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing the integration between the gambling and entertainment industries on the SBC Digital – Italy panel titled ‘Marketing and advertising under tightening restrictions’, Giovanni Bertoli, Chief Executive Officer at Wall Street Football, argued that operators should view the advertising ban as an ‘opportunity rather than a threat’. ....