Live Breaking News & Updates on Giovanni Bertoli

Stay updated with breaking news from Giovanni bertoli. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

SBC Digital Italy: Operators must become 'more than a betting brand'


SBC Digital Italy: Operators must become ‘more than a betting brand’
Share
April 1, 2021
Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’.
In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands.
Discussing the integration between the gambling and entertainment industries on the
SBC Digital – Italy panel titled ‘Marketing and advertising under tightening restrictions’,
Giovanni Bertoli, Chief Executive Officer at
Wall Street Football, argued that operators should view the advertising ban as an ‘opportunity rather than a threat’. ....

United States , United Kingdom , Giovanni Bertoli , Shaun Simmonds , Pietro Lechiara , Betsson Group , Dignity Decree , Chief Executive Officer , Wall Street Football , Managing Director , Superstar Digital , Starcasino Sport , Latin America , Casino Sport , Starcasino Gratis , Inter Milan , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது கிஂக்டம் , ஷான் சிம்மண்ட்ஸ் , கண்ணியம் ஆணை , தலைமை நிர்வாகி அதிகாரி , சுவர் தெரு கால்பந்து , நிர்வகித்தல் இயக்குனர் , சூப்பர் ஸ்டார் டிஜிட்டல் , லத்தீன் அமெரிக்கா , கேசினோ விளையாட்டு ,