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SBC Digital Italy: Operators must become ‘more than a betting brand’ Share April 1, 2021 Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing the integration between the gambling and entertainment industries on the SBC Digital – Italy panel titled ‘Marketing and advertising under tightening restrictions’, Giovanni Bertoli, Chief Executive Officer at Wall Street Football, argued that operators should view the advertising ban as an ‘opportunity rather than a threat’. ....
SBC Digital Italy to deliver timely assessment of Italian market opportunities Share This week’s SBC Digital Italy conference and exhibition is set to deliver a timely and in-depth analysis of the latest developments in one of Europe’s largest betting and gaming markets. The online event on Wednesday 17 February will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of the sector at this time of both great uncertainty and great opportunity. Italy’s popular retail betting outlets and slots halls continue to take a huge financial hit from enforced Coronavirus-related closures, while the change of government and the tough regulatory regime has created further doubts about the prospects for operators. ....
SBC Digital Italy announces high-level speaker line-up Share The SBC Digital Italy conference and exhibition is set to feature some of the most influential figures from the Italian betting and gaming industry, including senior executives and specialists from Gamenet Group, SKS365, Betsson Group, SNAITECH and E-Play24. The online event on 17 February 2021 has an agenda that covers the tough trading and regulatory environment for Italian operators, the opportunities presented by the growing popularity of online, the likely next developments in regulation, and effective marketing strategies within the current restrictions. In order to shed some light on those key issues for Italian operators and affiliates, and suppliers working in the market, a roster of 25 expert speakers will share their experiences and ideas with the audience of more than 750 delegates. ....
SBC Digital Italy set to address betting and gaming industry’s biggest issues Share The SBC Digital Italy conference and exhibition is set to see 25 of the country’s most influential betting and gaming industry executives tackle a highly topical agenda that addresses the many challenges facing the sector. While Italy can boast one of Europe’s largest and longest-established regulated gambling markets, the industry has a host of problems related to regulation, taxation, government instability, and COVID-related closures. However, while the land-based industry endured a tough 2020, the 45.1 per cent increase in online GGR showed the potential offered by the changing habits of Italian players. ....