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SBC Digital Italy: Operators must become ‘more than a betting brand’ Share April 1, 2021 Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing the integration between the gambling and entertainment industries on the SBC Digital – Italy panel titled ‘Marketing and advertising under tightening restrictions’, Giovanni Bertoli, Chief Executive Officer at Wall Street Football, argued that operators should view the advertising ban as an ‘opportunity rather than a threat’. ....
SBC Digital Italy announces high-level speaker line-up Share The SBC Digital Italy conference and exhibition is set to feature some of the most influential figures from the Italian betting and gaming industry, including senior executives and specialists from Gamenet Group, SKS365, Betsson Group, SNAITECH and E-Play24. The online event on 17 February 2021 has an agenda that covers the tough trading and regulatory environment for Italian operators, the opportunities presented by the growing popularity of online, the likely next developments in regulation, and effective marketing strategies within the current restrictions. In order to shed some light on those key issues for Italian operators and affiliates, and suppliers working in the market, a roster of 25 expert speakers will share their experiences and ideas with the audience of more than 750 delegates. ....