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Are Blogs Dead in 2021? We Asked 10 Marketing Experts It seems we all have an obsession with killing things off. Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the world would end and we would all just poof. When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now, with the rise of video and podcasts, it s blogging s turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, ....
7 Ways SEO & PPC Can Work Together in 2021 Download a Free Google Ads Planning Kit + TemplateGet Your Copy If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don t agree.) When these two teams collaborate, you ll be rewarded with magical insights, learnings, and results that neither team could get on its own. These channels aren t meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. ....