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7 Ways SEO & PPC Can Work Together in 2021 Download a Free Google Ads Planning Kit + TemplateGet Your Copy If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don t agree.) When these two teams collaborate, you ll be rewarded with magical insights, learnings, and results that neither team could get on its own. These channels aren t meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. ....