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7 Ways SEO & PPC Can Work Together in 2021 Download a Free Google Ads Planning Kit + TemplateGet Your Copy If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don t agree.) When these two teams collaborate, you ll be rewarded with magical insights, learnings, and results that neither team could get on its own. These channels aren t meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. ....
Today, we’re going to look at “The Website Dilemma”. In other words, is it possible to build an authoritative, lead generating, high converting website without manipulating visitors into doing what you want? If you follow social media’s lead, they’re one and the same. If you’d prefer not to trade your customers’ well-being for profit, keep reading. Have any of you watched The Social Dilemma yet? For those of you who haven’t see it, here’s a summary of what it’s about: People who were instrumental in building the world’s leading social media platforms explain what’s really going on behind the scenes. ....