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IPL 2021 suspended: BCCI and Star India could lose up to 40% of revenues

IPL 2021 suspended: BCCI and Star India could lose up to 40% of revenues
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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IPL 2021: Is it game over for the media and advertising biz?

The suspension of the cash rich league will impact the ecosystem commercially.
05 May, 2021 - 08:53 AM IST | By Gargi Sarkar
KOLKATA: The Indian Premier League (IPL) returned to Indian soil after two years amid great excitement but no one had expected that the tournament would come to a halt midway. The steep rise in Covid2019 cases in the country had already led a lot of people to question why the league was being staged, and a PIL on the same was filed before the Delhi high court. Yet, the bio bubble had acted like the shield of Aegis for the event – until it was breached. ....

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Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers

Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
With the IPL being suspended till further notice, only brands focusing on summer may move to other avenues, say experts. Star India may end up losing Rs 400 crore in advertising, estimates say
Mumbai, May 05, 2021
The suspension of the current season of the Indian Premier League (IPL) may create a short-term disruption for both advertisers and the broadcaster Star India but the overall value of Indiaâs biggest TV event and sporting league is unlikely to take a beating, experts feel.
Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 - ....

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As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders

In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big ....

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Sponsors await clarity on commercial deals - The Hindu BusinessLine

Sponsors await clarity on commercial deals
May 06, 2021
BCCI officials have been talking about a September window to hold the rest of the IPL matches.
While stakeholders of Indian Premier League (IPL)agree with BCCI’s decision to postpone the sporting event due to Covid-19, sponsors are awaiting for clarity from the commercial standpoint.
Sources said while broadcast sponsors pay based on the secondages of ads consumed, brands associated with IPL franchises especially for short-term deals pay the sponsorship money upfront. The BCCI officials have been talking about a September window to hold the rest of the IPL matches.
Ambiguities galore ....

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