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Red FM and Zee Entertainment steal the show at afaqs! Media Brand Awards 2024

Red FM and Zee Entertainment steal the show at afaqs! Media Brand Awards 2024

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Performance Marketing vs Brand Building: Is the Line Blurring?

Exploring the blurred lines between performance marketing and brand-building in the digital age. Experts discuss the need for synergy and balance. #Marketing #BrandBuilding

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How did the dot-com bust make me hate Whiskey?

From viral marketing frenzies to the era of hyper-personalisation, our guest author reflects on the transformative journey of digital evolution.

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Chetan Asher

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Chetan asher

AI and sustainability drive Tonic Worldwide s 30% FY24 growth goal

Chetan Asher, founder & CEO, and Sudish Balan, co-founder & CCO, credit A.I., sustainability, and interface development for the company's growth.

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