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In-depth: How the legacy of 2023 may shape up the M&E sector in 2024: Best Media Info

In-depth: How the legacy of 2023 may shape up the M&E sector in 2024: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Innovation, youth and tier 2, 3 markets key for growth of print medium: DB Corp s Sanjay Joshi: Best Media Info

Innovation, youth and tier 2, 3 markets key for growth of print medium: DB Corp s Sanjay Joshi: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Disney Star eyes big moolah from unsold WC ad inventory

"Disney Star has some residual inventory left for the knockout matches and the final. They are looking at Rs 30 lakh per 10-second spot. For a decent media presence, a client needs to invest at least Rs 3-4 crore, which is almost the cost of running a 3- to 4-week campaign on a general entertainment channel," said Mediabrands India Chief Investment Officer Hema Malik.

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