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CBD and alcohol: Portman Group sets out guidance for UK brands


Product names or descriptors such as ‘CBD gin’ or ‘rum infused with CBD’ could prove problematic in the UK, says the Portman Group, as it sets out guidance on marketing CBD.
Any references to CBD should be done in a factual and ‘non-emotive’ way, adds the group – ultimately urging producers to seek legal advice before placing products with CBD on the market.
Meanwhile, any words or images which make reference to recreational cannabis (which is illegal) should be avoided; as should also claims about health or mood change.
With the CBD market evolving with more and more entrants, the Portman Group, the alcohol industry’s self-regulator, has set out its guidance on marketing the cannabinoid. However, the law around such products is complex – and likely to be even more so when considered with alcohol – while the Portman Group itself has an advisory rather than legal weight in determining which products are acceptable. ....

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NAD supports claims being made by 'medical probiotic' manufacturer


NAD supports claims being made by ‘medical probiotic’ manufacturer
©Getty Images - Image Jungle
Probiotics manufacturer Pendulum Therapeutics Inc. got some welcome news today when the National Advertising Division announced that it has found that the claims the company makes for dietary control of Type 2 diabetes are supported by scientific evidence.
The NAD ruling said that the scientific study that Pendulum Therapeutics submitted in response to the action support the claims it has been making.  The specific claims the ruling said were supported on the Pendulum Glucose Control product are:
“The only medical probiotic clinically shown to lower A1C & blood glucose spikes for the dietary management of T2D ( Consult your physician as part of your total diabetes management plan. Results may vary from person to person)”;​ and ....

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The future of 'clean label'? Radically transparent and naturally healthy


The future of ‘clean label’? Radically transparent and naturally healthy
‘Clean label’ is an industry term that speaks to consumer demand for recognisable ‘pantry cupboard’ ingredients. But, without a clear definition, the meaning of clean label is evolving. What other mega-trends will shape the future of clean label innovation?
Producing ‘clean label’ products has been a bellwether of food industry innovation for years. And while clean label may lack a clear definition, the consensus is it has a distinct meaning for consumers: ingredients they recognise back of pack.
But food innovators are working on shifting sands. Fickle public opinion is shaped by events and meeting elevated consumer expectations remains a moving target. The meaning of ‘clean label’ is a work in progress. ....

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