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ROHA launches NIVEOUS, a white food color alternative to Titanium Dioxide

ROHA adds the NIVEOUS range to its product portfolio –safe, natural & clean label white food color alternatives to Titanium Dioxide. NIVEOUS colors are innovative color solutions for panned candies, gummies and jellies, and beverages. Made from combinations of starches and/or calcium carbonate, they maintain whiteness and are a natural white opacifiers. NIVEOUS pigments are insoluble with a high reflective index, have exceptional stability to heat and light, create whitening effect in low dosages and offer incredible brightness levels. With no compromise to visual appearance and texture, they promise a safe and a sustainable white option, while reducing workplace safety concerns. This makes them the ideal replacer to TiO2 in confectionery and beverages.

NIVEOUS Product Portfolio
• Confectionery - Natracol Niveous Pearl | Natracol Niveous Ivory | Futurals Pro Niveous Rime | Futurals Pro Niveous Moon | Futurals Pro Niveous Lily
• Beverages - Natracol Niveous A ....

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How food colours tap into consumer mood and wider trends


Colour plays a crucial role in food choice and the leading companies in the field are finding new and better ways to enhance the consumer experience.
“We ‘eat with our eyes’ and if it looks good, we expect it to taste good and do us good,”​ observes Nathalie Pauleau, global product manager for natural colours at Givaudan.
However, our visual connection with food is subject to change according to wider trends, and Pauleau says this has been especially evident during the pandemic.
“In the current environment consumers are looking for moments of fun and optimism as well as energising experiences and important time out for relaxation, and colours can help connect with these needs,”​ she explains. ....

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Colouring foods in India: Industry players optimistic amid clean label trend and rules changes


Colouring foods in India: Industry players optimistic amid clean label trend and rules changes
Suppliers offering colouring foods are optimistic of growth in India, in part due to enhanced regulations, but also the broader consumer move towards clean label preferences.
The Indian regulator FSSAI recently introduced that Food Safety and Standards (Food Products Standards and Food Additives) Tenth Amendment Regulations (2020), which recognises Colouring Foods as a separate category from synthetic and natural colours, the latter which are considered additives.
The new standard now considers Colouring Foods as a food ingredient, for the primary function of colouring.
Colouring Foods must be made from edible fruits, vegetables, spices or herbs, using water extraction that retain the original characteristics of the source material’s colour, taste and odour. ....

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Researchers propose standardised testing methods to crack sensory challenge of plant-based milk


Researchers propose standardised testing methods to crack sensory challenge of plant-based milk
Despite rapidly growing consumer demand, the quality of plant-based milk products very often underwhelms. The solution? More consistent testing at R&D stage.
There has been a surge of interest recently on the development of plant‐based milk alternatives due to increasing consumer concerns about the ethics, sustainability, and healthiness of animal‐based milks.
Consequently, producers are having to quickly develop and test new formulations to meet rising consumer demand using a range of protein sources such as soy, oat, pea, almond, coconut and flaxseed.
But a lack of standardized analytical methods and protocols is stifling successful innovation in the area, and the more widespread adoption of plant milks is being held back by products lacking the sensory attributes, stability, and functional performance of real cow’s milk. ....

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