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The motor industry peers into an electric future and sees bumps ahead

The motor industry peers into an electric future and sees bumps ahead
© Provided by Independent Online (IOL)
DETROIT - Will Ferrell has it out for Norway. Did you know that Norway sells way more electric cars per capita than the US? he asks before smashing his fist through a plastic globe. In an unlikely and very expensive Super Bowl ad made by the usually-staid General Motors, a disheveled, bearded Ferrell shouts Well I won t stand for it!
During a break in the Super Bowl action, the comedian vows to crush Norway and recruits help from Kenan Thompson of Saturday Night Live and actress and rapper Awkwafina in a multimillion-dollar promotion for GM s Ultium battery. At the end, after Ferrell mistakenly winds up in Sweden and Thompson and Awkwafina mistakenly end up in Finland, the ad says We re coming, Norway. ....

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Carmakers struggle with batteries, software, convenience and customer preferences

The global automobile industry is peering into an electric future, possibly the most profound turning point in a century, certainly since the 2009 financial crisis. But there are many bumps in the road ahead. The carmaker of the future will have to be as much a battery or software company as it is an engineering company, and several of the biggest companies are already stumbling over that, for cultural and technical reasons alike. ....

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Auto industry peers into an electric future and sees bumps ahead

The global automobile industry is peering into an electric future, possibly the most profound turning point in a century, certainly since the 2009 financial crisis. But there are many bumps in the road ahead. The carmaker of the future will have to be as much a battery or software company as it is an engineering company, and several of the biggest companies are already stumbling over that, for cultural and technical reasons alike. ....

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With Draper demolition, a 178-year-old legacy comes to a close

On Aug. 25, 1978, Rockwell International sent a letter to employees at its Hopedale plant, notifying its 600 workers of the company’s plan to consolidate its manufacturing operations elsewhere.
Rockwell, which purchased control of Draper Corp. in 1967, cited several reasons for this closure, including what it called the energy crunch of 1973-74, increased foreign competition, and the expenses of maintaining the plant, which was over 60 years old at the time.
“By this letter, we wish to assure you that the company’s tentative decision to consolidate operations was reached only after most careful study and consideration of every aspect of Rockwell-Draper’s ability to continue a viable business,” the letter, signed by General Plant Manager Alex Archer, said. ....

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FACE TO FACE: Men can be vulnerable too - so let's celebrate them

By FELICITY DARVILLE
IT’S important to celebrate men! They use their brain, their brawn, their wit, and their love to be heroes. Those who do so much for so many deserve to be honored and praised, too – even more so during the Christmas season. They may be even more vulnerable during this time, so it’s important to be aware of men’s feelings and needs, according to Terence Bethel.
“Men and boys find it very hard to process and manage stress,” he told me.
“If this week we hear of a murder or suicide, which are quite common around the Yuletide season, it will very likely be a man or boy.” ....

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