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by Steven Mufson (Washington Post) … (T)he question is not, ‘Can we sell to the wealthy?’ It is, ‘Can we get the everyday household in mainstream America to buy an EV?’ and we’re still a long way away from that.” Meanwhile, he (David R. Keith, a Chevy Bolt owner and assistant professor at the Sloan School of Management at the Massachusetts Institute of Technology) added, the cars on the road today will be on the road for the next 15 to 20 years. “There is so much inertia baked into those 250 million light-duty vehicles,” he said. The biggest companies, like GM, have not gotten off to a strong start. ....
The global automobile industry is peering into an electric future, possibly the most profound turning point in a century, certainly since the 2009 financial crisis. But there are many bumps in the road ahead. The carmaker of the future will have to be as much a battery or software company as it is an engineering company, and several of the biggest companies are already stumbling over that, for cultural and technical reasons alike. ....