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Case study: How ABP Ananda tracked people s pulse with BanglarBidhan 2021

BanglarBidhan was ABP Ananda’s exclusive election property on WB Assembly polls 19 Jul, 2021 - 08:36 AM IST     |     By indiantelevision.com Team     Mumbai: In the longest-ever polling witnessed during this Assembly elections, West Bengal geared up for an intense, high-powered, eight-phased election drama stretching from 27 March to 29 April 2021. With campaigning by all political parties at a dynamic high across the state, ABP Ananda launched widespread coverage for the state Assembly Elections under the umbrella branding of its exclusive election property- ‘BanglarBidhan 2021’. With an extensive on-air & on-ground programming like Opinion Polls, Exit Polls, Results on counting day, LIVE Debates, Capsules on each constituency followed by on-air discussion with experts which covered every nook and corner of the state,

Telewise Bangla: Why West Bengal s local brands prefer TV as a medium

Reach of TV is far ahead in Bengal as compared to any other mediums 01 Jul, 2021 - 08:29 AM IST     |     By Gargi Sarkar     KOLKATA: Behemoths like Hindustan Unilever, Godrej, Procter & Gamble, and others of their ilk, may be lording it over product categories nationally, but in regional markets, they more often than not come up against sprightly, nimble, scrappy local players who give them more than a run for their money.  Not only for space in shop shelves but even as far as media spends on TV, print and digital are concerned. The scenario is no different in west Bengal. The sentiment and proclivity of local entrepreneur-led brands to use TV as a communication medium and brand builder was the topic of discussion in a virtual session ‘New Bastions of Growth’ at indiantelevision.com’s  Tele-wise Bangla- the Power of Television summit.  Prestige Ice Creams (owner of Rollick) managing director Gaurav Khemani, Ajanta Shoe, managing director Sagnik Banik, Keya S

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