Reach of TV is far ahead in Bengal as compared to any other mediums
01 Jul, 2021 - 08:29 AM IST | By Gargi Sarkar
KOLKATA: Behemoths like Hindustan Unilever, Godrej, Procter & Gamble, and others of their ilk, may be lording it over product categories nationally, but in regional markets, they more often than not come up against sprightly, nimble, scrappy local players who give them more than a run for their money. Not only for space in shop shelves but even as far as media spends on TV, print and digital are concerned. The scenario is no different in west Bengal.
The sentiment and proclivity of local entrepreneur-led brands to use TV as a communication medium and brand builder was the topic of discussion in a virtual session ‘New Bastions of Growth’ at indiantelevision.com’s Tele-wise Bangla- the Power of Television summit. Prestige Ice Creams (owner of Rollick) managing director Gaurav Khemani, Ajanta Shoe, managing director Sagnik Banik, Keya S