Brands which realize that blanket messaging doesn t work are leveraging the reach of local language influencers on Instagram, YouTube and Facebook to access deeper markets, especially in smaller cities.
New Delhi, April 23, 2024: India s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Hajmola portfolio with the launch of Hajmola Mr. Aam , A.
Dabur expects consumption to rise with positive rural growth trends, aided by price rollbacks in staple food. The company anticipates revenue growth, market share gains, and increased branding investments, driven by strong performance across segments and international expansion.
Dabur Q4: Dabur expects consumption to rise with positive rural growth trends, aided by price rollbacks in staple food. The company anticipates revenue growth, market share gains, and increased branding investments, driven by strong performance across segments and international expansion.
Demand trends in the March quarter “remained sluggish” but rural growth picked up, FMCG major Dabur said, adding that it expects consumption to pick up in the coming month, helped by a good rabi crop harvest and forecast of a normal monsoon.
The rural growth is “fuelled by price rollbacks”