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Case study: How ABP Ananda tracked people s pulse with BanglarBidhan 2021

BanglarBidhan was ABP Ananda’s exclusive election property on WB Assembly polls 19 Jul, 2021 - 08:36 AM IST     |     By indiantelevision.com Team     Mumbai: In the longest-ever polling witnessed during this Assembly elections, West Bengal geared up for an intense, high-powered, eight-phased election drama stretching from 27 March to 29 April 2021. With campaigning by all political parties at a dynamic high across the state, ABP Ananda launched widespread coverage for the state Assembly Elections under the umbrella branding of its exclusive election property- ‘BanglarBidhan 2021’. With an extensive on-air & on-ground programming like Opinion Polls, Exit Polls, Results on counting day, LIVE Debates, Capsules on each constituency followed by on-air discussion with experts which covered every nook and corner of the state,

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