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Coles commits to no more plastic collectibles in sustainable campaign


Coles commits to no more plastic collectibles in sustainable campaign
July 23, 2021 8:53
Coles has reaffirmed its commitment to becoming Australia’s most sustainable supermarket, with a campaign commencing on Sunday 26 July via DDB Australia.
As part of its sustainability efforts, Coles has committed to no longer give away collectible plastic toys as part of its rewards program.
The national campaign is based on Coles’ ‘Together to Zero’ pillar in its sustainability strategy, which was first revealed in March, as well as the “Better Together” pillar.
The 60-second spot features a montage of Coles throughout history, showing the impact Coles has had across several generations. The spot ends in the line: “Together to zero: zero hunger, zero waste, and zero emissions. For generations to come.” ....

New South Wales , Colin Simkins , Bianca Mundy , Mark Burnett , Bev Dunn , Sonia Ebrington , Leah Churchill Brown , Tania Jeram , Leah Williams , Renata Barbosa , Noah Regan , Pippa Oregan , Andreas Smetana , Lisa Ronson , Fergus Rotherham , Adam Ledbury , Sarah Cox , Alexandra Taussig , Patrick Breen , Mark Molloy , Leif Stromnes , Randy Mckenna , Darren Spiller , Group Business , Score Agency , Production Company ,

Coles launches new 'Together to Zero' sustainability campaign via DDB Australia


July 23 2021, 11:38 am | BY Ricki Green | 21 Comments
As part of its ambition to be Australia’s most sustainable supermarket, Coles Group is launching a national campaign via DDB Australia, that brings to life and celebrates its recently launched Sustainability Strategy under the pillars of “Together to Zero” and “Better Together”.
 
Commencing Sunday 25th July, the campaign highlights Coles’ aspiration towards zero waste, zero emissions and zero hunger and encourages all Australians to work together to ensure Australia is a better place for future generations.
“Together to Zero” was first unveiled in March, when Coles announced emissions targets including a commitment to be 100% powered by renewable electricity by the end of FY25, and addresses Coles Group’s ambition to reduce its impact on the environment. ....

New Zealand , New South Wales , Bianca Mundy , Mark Burnett , Bev Dunn , Sonia Ebrington , Leah Churchill Brown , Tania Jeram , Leah Williams , Renata Barbosa , Noah Regan , Pippa Oregan , Lisa Ronson , Fergus Rotherham , Adam Ledbury , Sarah Cox , Patrick Breen , Alexandra Taussig , Mark Molloy , Darren Spiller , Coles Group , Group Business , Production Company , Creative Agency , Sustainability Strategy , Little Treehouse ,

Autotrader launches new 'Feel like A Car person' campaign via Saatchi & Saatchi


July 13, 2021 10:35
For many, buying or selling a car can be daunting, especially if you don’t know a lot about cars.
In its latest campaign, created by Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.
Shot by director Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the theory that with the right kind of help, anyone can become a “car person”, even an out-of-his-depth woodsman that has lived an isolated life in the wilderness. ....

Simon Bagnasco , Toby Aldred , Lee Sunter , Sam Bruce , Tim Green , James Tracy Inglis , Adrian Konarski , Chana Mclallen , Liv Reddy , Elizabeth Nunan , Sam Long , Matt Morgan , Phil Harkness , Emma Hodge , Matt Edwards , Mike Spirkovski , Jack Wall , Deb Munro , Fergus Rotherham , Darren Potter , Dan Pugh , Greer Macpherson , Sophie Connolly , Tim Tregoning , Good Oil , Creative Agency ,

Autotrader launches new 'Feel like A Car person' brand platform via Saatchi & Saatchi


July 13 2021, 9:31 am | BY Ricki Green | 20 Comments
Buying or selling a car can be daunting, especially if you don’t know a lot about cars. In its latest campaign via Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.
 
Directed by Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the belief that with the right kind of help, anyone can become a car person even an out-of-his-depth woodsman that has lived an isolated life in the wilderness. ....

Elizabeth Nunan Abby , Simon Bagnasco , Toby Aldred , Lee Sunter , Sam Bruce , Tim Green , James Tracy Inglis , Adrian Konarski , Chana Mclallen , Liv Reddy , Sam Long , Matt Morgan , Phil Harkness , Matt Edwards , Jack Wall , Mike Spirkovski , Fergus Rotherham , Deb Munro Greer Macpherson , Sophie Connolly Darren Potter , Dan Pugh , Tim Tregoning , Good Oil , Creative Agency , Saatchi Australia , Feel Like , Car Person ,

Volkswagen tackles Australians' road fears in latest Tiguan campaign via DDB Sydney


June 29 2021, 9:23 am | BY Ricki Green | 52 Comments
Volkswagen tackles road fears head on in this tongue-in-cheek horror-movie-style campaign to launch the 2021 Tiguan. The stylish new film and series of horror posters conceived by DDB Sydney parody some of the anxieties some of us have on the road; like parallel parking, giant roundabouts, and merging onto a four-lane highway.
 
And by some of us, we mean the vast majority. The campaign was based on new research revealing 79% of Australians have some kind of driving anxiety, with a whopping 59% of drivers fearing parallel parking – embarrassed of holding up traffic or worried they’ll hit another car while trying to park. ....

New South Wales , Julie Scarff , Nicole Crozier , Rowena Kanna , Jose Rodrigues , Fran Clayton , Natalie Greaves , Matt Chandler , Matt Ryan Tobin , James Davis , Renata Barbosa , Tommy Cehak , Danny Ruhlmann , John Wood , Mandy Whatson , Fergus Rotherham , Paul Jansen , Izzy Crohan , Nicole Drabsch , Jonathan Blackbird , Tom Lawrence , Ben Welsh , Sam Raftl , Tim Woolford , Philip Horn , Marketing Communications ,