Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) will host Inside Effectiveness - an event featuring Effie Award-winning CMOs - in Melbourne on May 28 and Sydney on June 6.
The two-hour sessions will help brands and agencies improve the efficacy
Saatchi & Saatchi has promoted Toby Aldred to the new role of managing director.
The appointment follows the announcement of Mandie van der Merwe and Avish Gordhan to chief creative officers, as CEO Pat Rowe re-shapes the agency following his appointment earlier this year.
Aldred, who h