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Harry, yer a [reporting] wizard; Monday's daily brief

Harry, yer a [reporting] wizard; Monday's daily brief
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YouTube tests social commerce waters, TV measurement

YouTube is carving into social commerce and TV measurement: The platform is leveraging both its deep pool of creators and large TV-based audience to get a leg up on competitors. ....

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YouTube Launches New Live Shopping Events, New Updates for CTV Campaigns

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YouTube To Host Weeklong Holiday Shopping Event With The Merrell Twins, Walmart, More

YouTube shared some social commerce news during its keynote presentation today at Advertising Week featuring Tara Walpert Levy, Walmart CMO William White, and resident creator Liza Koshy. Beginning Nov. 15, YouTube will kick off a seven-day live shopping event, The YouTube Holiday Stream and Shop. It will he hosted by the Merrell Twins and feature other top creators, who will showcase products from Walmart (which worked with TikTok on an hourlong shopping stream last holiday season), Samsung, and Verizon. During the streams, fans will be able to unlock limited offers, participate in live Q&As and polls, and purchase featured products with a single click. Walpert Levy teased that YouTube has more live shopping events in the pipeline. On June 24, the platform hosted several shopping streams in honor of its first-ever Small Biz Day. And Instagram, for its part, recently rolled out a similar 10-day event for Fashion Month. YouTube shared some social commerce news during its keynote p ....

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