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YouTube is gearing up for Christmas mania with confirmation that the YouTube Holiday Stream and Shop will host seven days of shoppable livestreams from November 15. ....
YouTube shared some social commerce news during its keynote presentation today at Advertising Week featuring Tara Walpert Levy, Walmart CMO William White, and resident creator Liza Koshy. Beginning Nov. 15, YouTube will kick off a seven-day live shopping event, The YouTube Holiday Stream and Shop. It will he hosted by the Merrell Twins and feature other top creators, who will showcase products from Walmart (which worked with TikTok on an hourlong shopping stream last holiday season), Samsung, and Verizon. During the streams, fans will be able to unlock limited offers, participate in live Q&As and polls, and purchase featured products with a single click. Walpert Levy teased that YouTube has more live shopping events in the pipeline. On June 24, the platform hosted several shopping streams in honor of its first-ever Small Biz Day. And Instagram, for its part, recently rolled out a similar 10-day event for Fashion Month. YouTube shared some social commerce news during its keynote p ....
YouTube announced earlier this year it would begin pilot testing livestream shopping with a handful of select creators. Now, the company is ready for a larger test of its live shopping platform, with plans to host a week-long live shopping event, “YouTube Holiday Stream and Shop,” starting on November 15. The event will allow viewers […] ....