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Creatively awarded ads, once effective, are now officially average thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Where did all the funny ads go? mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
'Half Of Advertising Is Dull, Ineffective And A Waste Of Money' - System1's Jon Evans' Urgent Plea To Improve Creativity And Effectiveness bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.
In the fast-accelerating world of digital marketing, South African creative and advertising agencies are increasingly falling into the trap of hyper focusing on data and analytics. ....