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Creatively awarded ads, once effective, are now officially average

Creatively awarded ads, once effective, are now officially average
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Where did all the funny ads go?

Where did all the funny ads go?
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Orlando Wood , Even Linkedin ,

'Half Of Advertising Is Dull, Ineffective And A Waste Of Money' - System1's Jon Evans' Urgent Plea To Improve Creativity And Effectiveness

'Half Of Advertising Is Dull, Ineffective And A Waste Of Money' - System1's Jon Evans' Urgent Plea To Improve Creativity And Effectiveness
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

United Kingdom , New South Wales , John Lewi Edgar , Orlando Wood , John Lewis , Daniel Kahneman , Adam Morgan , Jon Evans , Jo Shoesmith , Mccann Manchester , Peter Field , Just Eat , Did Somebody Say , Should Have Gone , Carrot Christmas , Excitable Dragon , Just Do It , When You Are , Tourism Australia , Sayg Day , Jon Evan Uncensored ,

Don't fall into the data and analytics trap - The Media Online

Instead of chasing fleeting metrics, SA advertising agencies must create campaigns that touch hearts, provoke thought, and inspire action. ....

South Africa , South African , Orlando Wood ,

The challenges of hyper focusing on digital metrics in South African advertising

In the fast-accelerating world of digital marketing, South African creative and advertising agencies are increasingly falling into the trap of hyper focusing on data and analytics. ....

South Africa , South African , Orlando Wood , Karen Phelan , Koo Govender , Advertising Media Forum ,