Using interfaces to access the multitudes of information housed within a hotel s property management system (PMS), technology vendors have on their hands a literal treasure trove of first-party training data for machine learning applications. Any primary data extraction must nevertheless be focused around specific use cases that must be tested and verified before deploying in a live environment. Thus far, we ve seen lots of discussion around what s possible in the abstract for machine learning, but outside of perhaps chatbots and algorithmic rate optimization recommendations, many of the purported use cases are not practical for the here and now.
In a recently contributed article on Hospitality Net, I asked myself the question of why we see a slow pace of hotel groups upgrading to contemporary tech stacks. Innovative and open-architecture applications that the hospitality sector has long anticipated are now accessible, providing vast and flexible options ready to be deployed. From data analytics, digital transitions, and understanding revenue flows to business intelligence, everything is available at attractive SaaS pricing. Modern technology solutions available today have the potential to transform our industry into genuine tech and data-driven entities. Yet, the question remains: why haven t all made the shift instantly? What s holding us back?
Recently, there have been a lot of buzz and heated discussions about the impact and role of generative AI like ChatGPT in the hospitality industry and travel in general. From bold predictions that ChatGPT will revolutionize the industry and liberate the industry from the yoke of the OTAs to expert statements that it will lead to complete overhaul of the hotel tech stack and help solve labor shortages in hospitality.
Solving Labor Shortage Through Technology – Hospitality Net World Panel hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
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SHIFT + DEL! Do we need a massive reset?
From the days of holidex, Fidelio v6 and Micros 2700 we have for the last 30 years been adding technology upon technology in hospitality. In my last classes with my students (online), one reoccurring question was always, why is there not one solution that can do everything . Once we discussed this more (language requirements, local fiscal reporting, support, etc…), the students got the complexity of using software and systems to run businesses. But moving forward, future managers are going to want their hospitality software to behave more like WhatsApp, Instagram or Snapchat. Download, install and work. No training or massive configuration to be done.