Digitalisation is increasingly seen as a key solution to many of the issues experienced in the hotel sector. From tackling staff shortages and dealing with inflation, to garnering more direct bookings and securing deeper relationships with guests, digital solutions have a silver bullet potential for the sector. But what types of digital solutions are hotels focusing on, and what cultural shifts are needed within hotels for digitalisation to flourish?
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SHIFT + DEL! Do we need a massive reset?
From the days of holidex, Fidelio v6 and Micros 2700 we have for the last 30 years been adding technology upon technology in hospitality. In my last classes with my students (online), one reoccurring question was always, why is there not one solution that can do everything . Once we discussed this more (language requirements, local fiscal reporting, support, etc…), the students got the complexity of using software and systems to run businesses. But moving forward, future managers are going to want their hospitality software to behave more like WhatsApp, Instagram or Snapchat. Download, install and work. No training or massive configuration to be done.