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In a recently contributed article on Hospitality Net, I asked myself the question of why we see a slow pace of hotel groups upgrading to contemporary tech stacks. Innovative and open-architecture applications that the hospitality sector has long anticipated are now accessible, providing vast and flexible options ready to be deployed. From data analytics, digital transitions, and understanding revenue flows to business intelligence, everything is available at attractive SaaS pricing. Modern technology solutions available today have the potential to transform our industry into genuine tech and data-driven entities. Yet, the question remains: why haven t all made the shift instantly? What s holding us back?
The hotel budgeting season for 2023 has begun in earnest and a very important question is whether hoteliers will budget adequately for technology in their 2023 budgets.
Aleksandra Pushchina
As a part of the ongoing partnership between the Accor Hospitality Hotel Group and Ecole hôtelière de Lausanne, a challenge was given to the BOSC6 students on the Hospitality Technology Strategy elective course. Advertisements How can technology help to monetise Accor s hotel spaces, services, data and customers beyond traditional room and F&B distribution?
The primary mission of this assignment was to come up with innovative and plausible ideas for the creation of new tech-driven possibilties within a hotel infrastructure. The challenge was presented by Mr Floor Bleeker, Group Chief Technology Officer (CTO) at Accor, who shared with the students some valuable real-life insights into the technological side of the hospitality industry as well the current situation in which the industry finds itself. This challenge was a part of the