Plant-based milk brand Alpro has revealed a brand new look that aims to reassert appeal amid soaring industry demand. The new look focuses on Alpro's ingredients via a series of on-pack and digital design accents. These include new photography assets, along with a playful tone of voice and bespoke
New Delhi [India], April 13 (ANI/PNN): Purple Style Labs (PSL), the parent company of Pernia's Pop-Up Shop (PPUS), has secured USD 14 million in Series-C funding from an impressive roster of investors, including ValueQuest S C A L E Fund, Singularity Growth Opportunities Fund I, ValPro, Masaba Gupta, and many other high-profile individuals. The round also saw the continued support of existing investors such as Astarc Ventures, Mukul Agrawal (Param Capital), Neelesh Bhatnagar (NB Ventures) and Yuj Ventures/Sid Yog (Founder, Xander Group). With respect to the funding round, Abhishek (Monty) Agarwal, founder of Purple Style Labs, said, "Purple Style Labs was started in 2015 with the vision to build India's largest Luxury Fashion House, and it has been extremely fulfilling for our team and investors to see the rapid progress in that journey. We acquired Pernia's Pop-Up Shop in 2018 and have scaled it over 70x in the last five years, transforming it into the country's l