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Alpro Bowls Over Consumers In This Is Not M*lk Breakfast Battle

Oat drink brand Alpro has further distanced itself from the cow-based mainstream by categorically denying it is milk in a national ad campaign.

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Alpro Unveils Multi-Million Pound Campaign To Launch New This Is Not M*Lk

Alpro Unveils Multi-Million Pound Campaign To Launch New This Is Not M*Lk
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Alpro s new land of M*lk believe

Plant-based pioneer Alpro is kicking off a multi-million-pound push to mark the launch of its new oat-based drink This Is Not M lk. The ‘M lk Believe’

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