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The Drum | 'Let Ryan Be Ryan': When Tag Heuer Handed Over Its Creative Reigns To Ryan Gosling

The meta-style spot is to celebrate the 60th anniversary of the timepiece. ....

France General , New South Wales , United States , Ryan Gosling , Alexander Kalchev , Vanessa Bayer , Tag Heuer , The Making Of , Anatomy Of An Ad , Reative Works ,

The Drum | How Nuud Is Tackling The Sticky Topic Of Big Gum's Plastic Problem

On this week’s Anatomy of an Ad podcast, we hear about the shocking amount of plastic in chewing gum and why this vegan brand is campaigning for transparency while positioning itself as an alternative. ....

United Kingdom , Keir Carney , Paulo Salomao , Anatomy Of An Ad , The Making Of , Reative Works ,

'It Was A Dream Brief': The Story Behind That 'Wagatha Christie' Print Ad By Butterkist

The Drum caught up with St Luke’s creative director Richard Denney and Starcom’s commercial display director Nick Brown to get the lowdown on Butterkist’s print ad that tapped into the nation’s obsession with the ‘Wagatha Christie’ trial. ....

United Kingdom , Coleen Rooney , Wagatha Christie , Rebekah Vardy , Wagatha Christie , Stage One , Reative Works , St Luke 039 S , The Making Of , Rand Strategy , Edia Planning And Buying , Social Media ,

The Making Of Elvie's Censored Sensation – The Urinating Billboard

Femtech startup Elvie recently shattered the taboo of incontinence by proclaiming ‘leaks happen’ with a shocking peeing billboard. People gawped and talked about its squatting, pissing weightlifter – following the campaign being censored on social media. Is humor the way to bring these issues into the light, The Drum asks Elvie and its PR agency Don’t Cry Wolf? ....

United Kingdom , City Of , Laura Bevan , Megan Burns , Madi Anne , Sara Collinge , Edinburgh Festival , Dont Cry Wolf , Quaker Street , The Making Of ,

'It Needs To Feel Relatable': Bumble Creative On Making The Honest DMs Campaign

Bumble recently won over daters with a series of ads featuring ‘honest DMs’. The Drum catches up with Alex Holder, who worked as creative director on the print spots, to find out more about how the campaign came together. ....

Romance Gap , Google Doc , The Making Of , Rand Purpose , Rand Strategy , Reative Works ,