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Selling wobbly air: how to get your invisible product seen

Finding a smarter way to make your brand and your customer more conspicuous. ....

Paulo Salomao ,

Harry's Weird Story About an Orange Has a Deeper Message

The personal care brand bills itself as ‘the hype man to the everyday man.’ ....

City Of , United Kingdom , Sean Hogan , George Kavelashvili , Dan Morris , Alana Henry , Albert Zurashvili , Paul Dixon , Dylan Hartigan , Kharmel Cochrane , Pete Hinton , Bevan Lewis , Tom Snell , Ruth Flanagan , Max Sherman , Saam Hodivala , Felicity Bramald , Thimios Bakatakis , Kato Gelashvili , Tom Gardner , Maria Khalpakhchi , Kirsty Oldfield , Chris Watling , Jack Mcginity , Jacob Hellstr , Paulo Salomao ,

The Drum | How Nuud Is Tackling The Sticky Topic Of Big Gum's Plastic Problem

On this week’s Anatomy of an Ad podcast, we hear about the shocking amount of plastic in chewing gum and why this vegan brand is campaigning for transparency while positioning itself as an alternative. ....

United Kingdom , Keir Carney , Paulo Salomao , Anatomy Of An Ad , The Making Of , Reative Works ,

The Drum | These Provocative Billboards Shame Plastic Chewing Gums

Nuud has revealed that 84% of people in the UK believe it’s on brands to be transparent about the plastic content in gum. ....

Dan Morris , Keir Carnie , Lily Shanahan , Amy Fasey , Ruth Armitt , Paulo Salomao , Jacob Hellstr , Tom Snell , Charlene Chandrasekaran , Dylan Hartigan , Nathalie Gordon , Juicy Fruit , Reative Works ,

The Drum | Not Every Campaign Needs To Use Generative AI, But How Do You Tell Your Clients That?

This week, as part of our Tech Takeover deep dive where we look at everything from AI to web3, we ask agency leaders how they can keep clients away from the siren call of a new gimmick. ....

Jef Loeb , Tim Leake , Jack Morton , Wunderman Thompson , Jim Dyer , Ned Palmer , Damian Ferrar , Scott Harkey , Scott Mager , Daniel Young , Gareth Davies , Mick Mahoney , Barbara Yolles Ludwig , Leagas Delaney , Katy Wright , Douglas Brundage , Ben Bush , Paulo Salomao , Harkey Group , Deloitte Consulting , Ogilvy Australia , Yolles Ludwig , How Do You Solvea Problem Like , Ai Amp Web3 Deep Dive , Gency Models ,