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In-game Advertising Shows Great Potential – But Marketers Have These Demands

Gaming has historically been an ad-free zone – but that’s changing with investment and infrastructure integrating with the most popular titles. Media buyers are excited by the opportunity to reach a whole generation of consumers who aren’t available on TV channels. As part of The Drum’s Gaming Advertising Deep Dive, we explored whether in-game advertising can meet the needs of marketers in 2022. ....

Matthew Parsons , Andrew Douthwaite , Chris Sutcliffe , Tom Purcell , Lewis Sherlock , Tuesday May , Gaming Advertising Deep Dive , Havas Entertainment , Elden Ring , Football Manager , Snap Lens , United Kingdom , The Drum Labs , Aming Advertising , In Game Ads , Edia Planning And Buying ,

A Pop-up TV Channel, Two Pubs And A Beach In London: The Drum's Cannes Plans

The Drum has announced it is to launch a pop-up 24-hour TV channel, two pubs and a Shoreditch beach bar as part of its activity for Cannes Lions. ....

United Kingdom , City Of , Rue Buttura , Gordon Young , Rue Tesseire , Beach Club , Drum Labs , Drum Arms , Evening Show , Chip Shop Awards , Deep Dive , Best Ads , All Time , Prom Robert Favre , Cannes Lions , Morning Show , Lunchtime Show , The Drum Labs , He Drum Arms , The Drum Show ,

How Advanced Car Design Will Advance Marketing – The Future According To Waze

No industry is evolving faster than automotive as it wrestles with net zero, new business models and advanced tech. But what does this mean for marketers? Will they have to transform their approach to reflect the transformation of the ultimate mobile device – the car? The Drum joined forces with Waze and Citroen to find out. ....

United Kingdom , City Of , Richard Atkins , Katy Allison , Gordon Young , Nigel Fung , Citroen Ami , Drum Labs , Top Gear Themed , Out Of Home , Advertising Amp Media , The Drum Labs , Digital Transformation Festival , 2b Marketing , Rand Purpose , Rand Strategy , Ata Amp Privacy , Edia Planning And Buying ,

How Advanced Car Design Will Advance Marketing – The Future According To Waze

No industry is evolving faster than automotive as it wrestles with net zero, new business models and advanced tech. But what does this mean for marketers? Will they have to transform their approach to reflect the transformation of the ultimate mobile device – the car? The Drum joined forces with Waze and Citroen to find out. ....

United Kingdom , City Of , Richard Atkins , Katy Allison , Gordon Young , Nigel Fung , Citroen Ami , Drum Labs , Top Gear Themed , Out Of Home , Advertising Amp Media , The Drum Labs , 2b Marketing , Rand Purpose , Rand Strategy , Ata Amp Privacy , Edia Planning And Buying ,

How to use data to improve customer experience

Data can be an effective tool for tracking consumer behavior and improving customer experiences. ....

Alber Elbaz , The Drum Labs , Rand Purpose , Reative Works ,