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Feel the sound as Frasers Property s campaign listens to the community

Frasers Property has launched its purpose-led multi-market brand campaign which showcases the role real estate plays in helping nurture healthier, sustainable and more inclusive communities.

Yeo s special edition packaging using Lee Kuan Yew s image falls flat

Asian food and beverage company Yeo Hiap Sing, better known as Yeo's, has launched a special edition of its Chrysanthemum Tea drink to commemorate the late Lee Kuan Yew’s centenary.

Making money off the dead: Is necro-advertising worth the risk?

Hollywood icon Marilyn Monroe passed over 50 years ago but that has not stopped her from gracing ad campaigns until today. Just a few years ago, in 2015, cosmetics brand Max Factor chose to appoint the late actress as its global brand ambassador – a decision that predictably received a mixed bag of

BRIEFS: Hong Kong, Singapore spearhead ESG integration in Asian private equity

The continued rise in prominence of ESG in Asia has found its way into the realm of private equity (PE), a vehicle traditionally associated with risk-taking investment for outsized rewards. Now the industry has joined other sectors in the financial ecosystem to consider sustainability and social responsibility in decision makings.

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