Hollywood icon Marilyn Monroe passed over 50 years ago but that has not stopped her from gracing ad campaigns until today. Just a few years ago, in 2015, cosmetics brand Max Factor chose to appoint the late actress as its global brand ambassador – a decision that predictably received a mixed bag of
Scent marketing, to put it simply, is the strategic use of fragrance to enhance the shopping experience for a consumer. However, it has collateral benefits for a brand. If brands create signature scents that are memorable enough, customers are bound to form a connection with the scent and therefore
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